Making Niche Marketing Work : How to Grow Bigger by Acting Smaller


Item specifics

Subject: Management Techniques Publisher: McGraw-Hill
Format: Hardback Place of Publication: New York
Language: English ISBN: 9780070379541
EAN: 9780070379541

Making Niche Marketing Work : How to Grow Bigger by Acting Smaller

About this product

Product Information
Written in an anecdotal style, this hands-on guide shows how to penetrate those market segments that will yield the most profit. It offers many suggestions for niche marketing success.

Product Identifiers
Publisher McGraw-Hill
ISBN-10 0070379548
ISBN-13 9780070379541
eBay Product ID (ePID) 90022128

Product Key Features
Format Hardback

Dimensions
Width 160mm
Height 230mm

Additional Product Features
Author(s) Robert E. Linneman, John L. Stanton
Place of Publication New York
Genre Sales & Marketing
Pagination 240
Content Note Illustrations
Country of Publication United States
Subject Management, Business, Economics & Industry
Imprint Mcgraw-Hill Inc.,Us
Language(s) English
Date of Publication 01/04/1991
Out-Of-Print Date 09/05/1996

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