What is PLR

What is PLR

There are a lot of ways to earn money online but one of the best ways is to use PLR products. PLR is the abbreviation for Private Label Rights. If you have been involved with internet marketing or ben looking at it, you are likely to be already familiar with PLR content. If not, then it’s time you were. Products include master resell rights, regular resell rights, source code rights, and just about every other right you can think of.

This can be a bit confusing and understanding what any of this means and how it will affect your bottom line is critical so you do not fall foul of the ‘owner’. For example, what does it mean when you get “resell rights?” What can you do with a PLR e-book that has resell rights? Unfortunately, there are no official definitions and a lot of interpretation.

This can make dealing with PLR content frustrating but the key is to simply ask questions when you are unsure. What this means is you must always read the license agreement associated with the product to get the specifics and understand exactly what rights you have or do not have.

Definitions of Private Label Rights

Private Label Rights

This gives you the right to put your name as author or creator, and then resell the product. Sometimes you are able to claim copyright, but other times the copyright remains with the original owner. The majority of PLR products allow you to change the product itself. For example with an e-book or an article you can receive it as a Word .doc file and then alter it and save it for use. If it comes as a PDF file you can convert it, make your changes, and then resave as a PDF file.

Resell Rights

In this instance you are permitted to resell the content or product and you are entitled to the money it generates. You will have to use the product as it is, as you are not allowed to change it in any way.

Master Resell Rights

Under these rights you can resell the content or product, plus you can sell others the rights to resell these products. In a few cases you may even be able to resell the master rights.

Branding Rights

With branding rights you are allowed to put your name on the product then resell it. You can usually add an affiliate link if you wish. Master resell rights may or may not be included.

It is worth re-emphasising the importance of reading your licensing agreement since each is different and you do not want to find yourself in a precarious situation.

Three Main Types of PLR Content

Of all the resell types on the market the most profitable is the PLR. It allows you to sign your name to the material as if you are the author, put your company links throughout the content, and make the product appear to be all your own. There are three main types of PLR content as detailed below.

#1 PLR E-books and Articles

PLR e-books and articles have been around for a considerable time. Not only are they the most popular PLR choice they are, by far, the most efficient and they offer an opportunity for significant revenue when used properly. E-books range in length from 20 to 50 pages. They are an effortless product when it comes to marketing, and they are often sold through a pre-made sales page or website. When a proper sales letter is used they can become highly appealing and the resell value is considerably higher.

E-books and articles are the number one choices in PLR content. They can be used in a number of ways. You can either convert the e-book into articles, or alternatively, take a set of articles and convert them into an e-book. This content can be used in newsletters and in blogs. This results in a great deal of flexibility.

#2 PLR Scripts

Scripts are like software, which can be used on websites. They are extremely versatile and much more convenient than traditional software. PLR scripts can easily be converted to your own product(s), and used. You can also upload them to any website and use them immediately.

There are a number of sites that offer PLR scripts and the pricing of these is very low. There are autoresponders, graphics, and websites that are already built and designed. A bit of research and you will find exactly what it is you are looking for.

#3 PLR Software Products

When you find a top-notch PLR software product it is worth investing. Most PLR software has a higher resell value than other forms of PLR content. Always do your research before investing in such software. It generally comes with customer support and knowledge bases, and provides an excellent choice for a niche market.

There is a hidden danger with PLR software and that is the lack of customer and technical support. If a software program does not run properly and there is no support it is you your customers are going to be angry with. So, what is the solution? Make sure the support is there.

If you are looking for an opportunity to increase your revenues you will want to consider PLR content.

Are You Confused by PLR Rights?

PLR rights let you use the work of another author like it is your own by making small and appropriate changes. These changes can be as small as adding an introductory paragraph or as complex as rewriting the entire content. Any time you can change content that is someone else’s, its considered Private Label Rights.

A word of caution here – just because you have PLR rights doesn’t mean you have the copyright. It also does not automatically mean you have other rights, as is the case with reprinting or reselling. It is important that you know exactly what rights are being given to you when you purchase PLR content.

The PLR hype began many years ago offering strictly reprint rights. Since its inception many things have changed. Today there are a number of rights offered.

Reprint rights are rights that allow you to re-distribute another author’s work, that has previously been published. Whilst seen a great deal online, it is also common in other businesses.

The terms resell, reprint, and resale are commonly interchanged. If you have obtained PLR material make sure you fully understand what rights are being given to you. Occasionally you will even receive master rights, which allow you to redistribute the content or product and trade the reprint rights.

If all this seems confusing, you are not alone. Relax – once you understand the various terms, your rights are clearer, and can include:

* Give away the product;
* Split the product into articles;
* Package the product with other products;
* Give away a branded version with your affiliate links;
* Allow the buyer to sell resale rights;
* Give it away as a bonus;
* Offer the product in a membership area;
* Use it as web content; and
* Modify the product.

While you don’t have to memorize the checklist, it is a good idea to be very familiar with it. If the PLR content you are looking at does not offer you reprint rights, then there are the questions you should be asking to find out just what you are allowed to do.

Even when you think you have got it under control and that you have all the answers, things can go wrong. For example, you buy reprint rights to some great content, only to find out after the purchase is completed, that the only way you are allowed to sell the product is through the link the seller provides, where customers have to signup to a newsletter thereby siphoning off your potential customers. That’s deceptive, but sadly it happens.

The good news is that most time buying PLR material is great, just make sure you ask all your questions before you make your purchase.

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