The ultimate guide to creating a brand identity for your small business or blog. You’re on the cusp of something big. Perhaps you’re launching a new business or blog; maybe you’re changing direction or, having run your business for several years, you’re ready to up your game with a new brand identity. You understand that a smart, stylish and distinctive brand identity will get you noticed. You know that the right branding will help you attract the right sorts of clients and show the world how serious you are. But how do you make sure that the time and money you invest in your branding will pay off? How do you make sure it’ll be an accurate reflection of your aspirations and that it’ll appeal to your most profitable clients – and more like them? How do you make sure you choose the right designer, brief them effectively and achieve something utterly breathtaking? You need a little focus, some insider knowledge and an experienced hand to guide you through the process. Let branding expert Fiona Humberstone guide you through the experience from start to finish: from finding your focus and identifying a spine-tingling inspirational brand vision through to the psychology of colour, and the subtle nuances of type and pattern. Fiona’s reassuring tone, together with her tried and tested framework, will give you the clarity, confidence and creative know-how to create or commission a brand identity with style.