The internet offers small-business owners and would-be entrepreneurs a level playing field. As long as you have a product or service that people want to buy, you can be up and running, and in business, 24 hours a day if you’re online. This book demystifies the intimidating world of web design, breaking the process down into easy chunks so that anyone can start work on their store on Saturday morning and be trading by Sunday night. Experienced expert Alannah Moore shows the reader where to find the best online tools for the job, how to create a secure and trustworthy site, how to turn browsers into customers and customers into repeat business. Richly illustrated with diagrams and examples of real-life success stories, this book will let the reader sell more online than they ever thought was possible.